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Applying media technology to high technology
Just Media was founded in 1995 in London England, opening in San Francisco two years later.
We began as a media agency specializing in technology companies and this is still our primary focus. It's the most dynamic sector in advertising, so flexibility in adapting to new media technologies is crucial. Just three years ago, only about 40% of our billings were considered "digital" - now it's over 80%. Lead generation, almost non existent two years ago, is now the majority of our account work for several of our biggest clients.
Over the years we've gradually expanded into different sectors such as solar and green tech, education, human resources, travel, beverages, healthcare and all manner of verticals like federal, retail, financial, manufacturing, broadcast and marketing. We find our tech clients gain significant value from our experience with these clients. And vice versa.
Milestones:
- First clients: US Robotics (3Com) and Tektronix Printers (now Xerox)
- First online client - Creative Labs - home page banner on Yahoo UK in 1996
- Longest client relationship - Autonomy (with us since 1997!)
Just Media enabled my company to attain superior, targeted media coverage with a very limited budget. Through expert negotiations and an outstanding knowledge of the media habits of the decision-makers in our industry, the agency provided outstanding coverage. More importantly, they operated with utmost integrity and could be trusted to make the right decisions on our behalf. I would not hesitate to recommend Just Media to any advertiser in the IT industry.
- Deborah Knight, previously Director Advertising, Sterling Commerce |
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