When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
Seven Tech stocks accounting for c. 20% of the S&P 500 information technology sector to be reclassified as Communic… https://t.co/xHnKzEJtM34 days ago
Marc Benioff and wife buy Time for $190m cash - Fortune, Money and Sports Illustrated still on the table https://t.co/PtNhlGUEA86 days ago
Independent verification of algorithms is about risk control and evaluation - it will come. https://t.co/JrH4yCt5Hi1 week ago
With the "Instant Experience" ads, these units will be automatically attached to the Facebook Pixel. This will enab… https://t.co/yRvgCvSww12 weeks ago
The FT is on track to hit 1 million subscribers - but still trails the WSJ and the NYT https://t.co/optPXx3doz3 weeks ago