When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
RT @Demandbase : Take a look at how #AI has supported the digital experience of today, how it has succeeded, how it has failed & where we ca…2 days ago
Location based data will help the industry gain foresight into user behavior and potential audience targeting in a… https://t.co/6SoItw66HK2 days ago
How can you break through all the noise on social media? @socialmedia2day https://t.co/YiwvODvJho2 days ago
#BingAds says this change will increase clicks to the top of page ads, another bonus is this should also increase t… https://t.co/LZpzqMg4Dp2 days ago