When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
Nice example of flight data being used to trigger DOOH content https://t.co/run29Ge1fr https://t.co/GlMZptg9Oh3 weeks ago
Dell considering a return to public ownership https://t.co/7Df1KnCSWJ https://t.co/7Ug83hhRWk3 weeks ago
Quartz to be acquired by publicly listed Japanese media company Uzabase https://t.co/qSjuWa2baD https://t.co/aDKl6je5Cc3 weeks ago
Across a political divide... The Guardian, the Telegraph and News UK to create joint ad sales platform, The Ozone P… https://t.co/7GIg6rH1eJ4 weeks ago
IBM and Mediaocean (the latter known to media buyers for its cumbersome but necessary DDS system) launch blockchain… https://t.co/Muc4ddaPsO1 month ago