When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
Starting today Google's Chrome browser will block ads that fail to meet Better Ads Standards https://t.co/lI6viozuPM https://t.co/gGy1isDBuj4 days ago
Over-55s will become the 2nd largest demographic on Facebook this year https://t.co/pqXgf5U1Pc6 days ago
Advertisers to increase programmatic spend by 11% despite trust and attribution concerns https://t.co/gsjovK8MgZ1 week ago
As #Facebook looks to shift back to the core experience of connecting users with friends & family, marketers should… https://t.co/FH0IYL1Bmx2 weeks ago
From machine learning to short form video content, our #social team gives their thoughts on the various platforms &… https://t.co/QzSx0J6CPn2 weeks ago