Brand Campaign Metrics

Adding up the real results

Sadly, many media campaigns are incorrectly measured. For brand and product specific activity it's simply not reasonable to track changes in awareness through linear ROI statistics like click rates, cost per action or lead cost.

In these instances we leverage our own research methodology (which we call "ROMO" or return on marketing objective) to track actual shifts in customer perceptions as it relates to our clients' brand, their brand attributes and campaign messages. What's unique about this research is that it eliminates external influences, resulting in a more stable and accurate performance report.

If you're unhappy with the level of information your campaigns currently generate or would like to understand how an agency should provide truly useful and unique data points for your awareness campaign, please contact us for a presentation on our research and metric approach and see how it can be applied to your advertising campaigns.