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Open Letter To Friends of Just Media: Agency Update

To all of our faithful industry friends, clients and partners, please allow me to share a few changes taking place here at Just Media. After 15 years at the helm as CEO, and a total of 22 years with our scrappy, independent agency, my friend and business partner, Dick Reed, has made the decision to…

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2018 Facebook Updates: A Marketer’s Approach

Mark Zuckerberg’s recent announcement has sent shockwaves through the marketing world, and for good reason. He promises that 2018 will be the year that Facebook turns its focus back to the core experience of connecting users with friends and family. There is a lot of speculation in the market at this time about what kind…

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2018 Social Trend Forecast Part 1

  Times have immensely changed since Just Media kicked off its first paid social media campaign back in 2012. Targeting was rudimentary, spends were minimal and most B2B marketers never thought they would see their brand on Facebook. Our specialized and ever-growing paid social team of experts now handles everything from the complex interactive ad…

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5G Technology: Giving Super Powers to Mobile and Media

The 2018 Consumer Electronic Show (CES) in Las Vegas in early January brought new and exciting information about the future of technology. I’m sure you saw countless Facebook posts from your techy friends about self-driving cars, virtual reality, connected homes and the internet of things. One of the main technologies behind all of these impressive,…

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How Brands are Utilizing the New Twitter Character Limit

No more are the days of cramming your Tweet into 140 characters. With its most recent character limit update from 140 to 280 characters, Twitter hopes to see an increase in engagement across the platform from users and brands. The recent decision to double character count stems from data they analyzed in the English-speaking market.…

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Brands Still Sell Brands

Don’t lose sight of what quality brands can do for your brand in a world of low-quality programmatic and walled advertising gardens. In a world filled with clickbait, meaningless slide shows and questionable content sources, most of which are driven by short attention spans and, ultimately, low-quality programmatic revenue models, it’s refreshing to see strong…

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Why You Should Bid on Your Branded Keywords

At some point, you will ask your search marketing account manager this question, And if you are the search marketing account manager, then you will be asked this question: “Why should we bid on our branded search terms, …when we are already listed at #1 in the organic search listings?” Here are the four primary…

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OH, CANADA! Update to Canada’s Anti-Spam Law

  July 1st not only marks Canada Day (Fête du Canada) or “Canada’s Birthday” – it also marks important changes coming to Canada’s data protection laws. July 1st 2017 will mark 3 years since Canada’s anti-spam law went into effect, which will be the end of the transition period given to organizations to fully comply…

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The Introduction of the New Demand Unit Waterfall

Every year there is a lot of talk around the SiriusDecisions summit. This premiere B2B conference attracts those in sales, marketing and product for a few days away from the office. Sessions like “Account-Based Marketing: What the Future Holds” and “Extending Personas into the Post-Sale Customer Lifecycle” give attendees the opportunity to engage and learn…

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Is Your Demand Marketing Not Running Right? Check the Engine Light

One of the things we enjoy the most at Just Media is meeting with clients that really want to evolve their demand gen strategy. We have more powerful tools at our disposal, more than ever before, and we can make a major impact rather quickly. For our clients running cost-per-lead programs, Integrate’s Demand Orchestration Software…

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