Below are two interesting articles, each taking a different stand on display banner advertising: 5 Unalarming Stats About Banner Ads  – Article For Banner Advertising Summary: Companies continue shelling out big dollars each year on banner advertising, despite the fact no one clicks on them, because they can still bring in positive ROI. Uses pretty [...]

The New “Marketing Technology” LUMAscape Underscores the Complexity of Evolving Your Internal Technology Marketing Platforms At Just Media, we have the pleasure of working with a variety of marketers across a multitude of industries: B2B Tech, Consumer Tech, Healthcare / Life Sciences, Financial Services, Human Capital Management, Energy, etc. However, they all face the same [...]

Native advertising has been the latest buzz lately in the world of advertising.  It has been around for years, but now more and more brands are adopting this media and breaking through the clutter of banner ads, that at times can be somewhat intrusive or completely ignored.